Prices rose in June 2026

Switching to a Mac: what it really costs

A Mac is a genuine option, particularly if you already use an iPhone or iPad. It is also the expensive path — roughly two to four times a budget Windows PC, and thirty to sixty times what staying on Windows 10 costs. Here are the real numbers and the honest trade-offs.

Last updated: 8 August 2026US prices, verified from Apple

Don’t switch because of the Windows 10 deadline

Staying on Windows 10 is free until October 2027. If the deadline is your only reason to spend $800–2,000, the numbers don’t work. Switch because you want a Mac — the ecosystem, the battery life, the build quality, the quiet. Those are good reasons. A deadline you can neutralise for free isn’t one.

Current prices — and the June 2026 increase

Everything got more expensive with no spec change

Apple raised prices across nearly the whole Mac line in June 2026 because of a global memory-chip shortage — Tim Cook called the increases “unavoidable”. If you last looked at Mac prices a year ago, they are higher now than you remember, for identical hardware.

ModelChipFrom
Mac mini best valueM4$799
MacBook NeoA18 Pro$699
MacBook Air 13"/15"M5$1,299
iMac 24"M4$1,499
MacBook Pro 14"/16"M5 family$1,999
Mac StudioM4 Max / M3 Ultra$2,499

Verified from Apple’s own store pages, 8 August 2026. Prices vary by region.

For most switchers, the answer is the Mac mini

You already own a monitor, keyboard and mouse — and they’ll all work. A Mac mini at $799 reusing your existing peripherals is by far the most sensible entry point for anyone replacing a desktop, and it’s the machine most “should I switch” articles skip past on the way to recommending a laptop.

Two buying notes that save real money

The $699 MacBook Neo deserves a warning

It’s the cheapest Mac laptop, but it runs an A18 Pro — a phone chip, not an M-series processor. Fixed 8GB of memory, one of its two USB-C ports limited to USB 2.0 speed, no Thunderbolt, and a single external display at 4K/60Hz. Fine for browsing, email, streaming and light documents. Not the machine for heavy multitasking, video editing, or running Windows in a virtual machine.

Who should not switch to a Mac

If this is you…The honest position
Competitive multiplayer gamerAbsolute blocker. Valorant, Call of Duty and similar use kernel-level anti-cheat that macOS cannot permit. This fails through virtual machines and cloud streaming. It is an architecture conflict, not a missing port — it will not be fixed.
Heavy Excel modellerBlocker. Power Pivot, the Data Model and DAX do not exist in Excel for Mac. No add-in, no workaround. VBA runs but anything calling Windows APIs fails.
Microsoft Access userBlocker. No Mac version, no real equivalent. Frequently overlooked until after the purchase.
QuickBooks Desktop or Sage 50Blocker. Sage 50 has no Mac version. QuickBooks Desktop for Mac is end-of-life — 2024 was the final version and support ends 30 September 2027. Don’t let anyone tell you “there’s a Mac version”.
Hardware dongles or specialist kitBlocker. Licence dongles, lab instruments, till systems and medical devices need Windows kernel drivers. These frequently fail even inside a virtual machine.
You want an upgradeable machineThink carefully. Memory and storage are soldered. Nothing is user-upgradeable, ever. Buy the specification you’ll need in five years, on day one.
Tight budgetThink carefully. There’s no Mac equivalent of a $400 Windows laptop.

Who a Mac genuinely suits

Moving your files across

Apple’s Windows Migration Assistant is alive and actively maintained (version 3.0.2.1, requiring macOS Sonoma 14.4 or later). It moves a lot — but the gaps matter more than the coverage.

What it moves

Automatically
  • Documents and files from your home folder
  • Email, contacts and calendars from Outlook and Windows Mail
  • Bookmarks from Chrome, Edge, Firefox and IE — into Safari
  • Music, podcasts, films and TV
  • Desktop wallpaper, language settings, known Wi-Fi networks

What it does not

Do these manually
  • Applications — you reinstall or rebuy every one
  • Software licences and settings
  • Passwords — export from your browser or password manager before you wipe the PC
  • Photos land in your home folder, not the Photos app — import them yourself
Three things that go wrong

Bluetooth: on macOS 14 and later, pairing needs Bluetooth Low Energy. Older Windows 10 desktops often don’t have it and need a cheap USB adapter. Version mismatch: using an old Migration Assistant against a current Mac is the most common cause of a freeze mid-transfer — match the version to your macOS release. Multiple users: each Windows user account needs its own separate run.

Running Windows software on a Mac

Understand the constraint first: Apple silicon Macs can only run the ARM version of Windows 11, which then emulates normal Windows apps. Two layers of translation. Boot Camp does not exist on Apple silicon — there is no dual-booting, despite what older guides say.

OptionBest forCost
CrossOverOne or two specific Windows apps. No Windows licence needed. Compatibility is app-by-app — always test yours in the free trial first.$74 once
Parallels Desktop 26A full, polished Windows environment. The Microsoft-authorised route, so it’s entirely legitimate. You still need a Windows licence (~$139).$99.99/yr
VMware Fusion ProSame job as Parallels, rougher edges, awkward download process. Free for all use including commercial — genuinely underrated.Free
Anything with kernel driversDongles, tills, lab equipment, anti-cheat games.Nothing works

Microsoft documents real limits on Windows-on-ARM: no nested virtualisation (so no WSL, no Windows Sandbox), no 32-bit ARM apps, and DirectX 12 limitations that affect games.

Your printer, scanner and other hardware

The real total

ScenarioRealistic year-one cost
Stay on Windows 10 with ESU$0–30
New budget Windows 11 PC$400–700
Mac mini, reusing peripherals, free software~$800
MacBook Air, typical setup$1,400–1,800
Mac + Office + Parallels + Windows licence$1,700–2,300

The cost people forget is rebuying software. Every paid Windows application you use needs a Mac licence, and few transfer.

Apple does not give trade-in credit for Windows PCs

Several websites claim otherwise. Apple’s own trade-in page limits third-party credit to Samsung and Google smartphones — not Windows computers. Apple will recycle your old machine free of charge, “no matter the model or condition”, but you won’t get money off. Third-party buyback services generally pay more than any manufacturer scheme, though a 5–10 year old Windows desktop is usually worth very little. Wipe the drive — or physically remove it — before you dispose of it either way.

The option most people overlook

You don’t have to choose. Keep the old PC for the one or two things that need Windows, and use a Mac for everything else. It’s cheaper and far less frustrating than forcing a virtual machine to do work it can’t reliably do — and since ESU keeps that old machine patched until October 2027, it costs nothing to leave it in the corner for occasional use.